College athletes at all levels are finally able to market their identities without forfeiting their eligibility but, so far, no one from either UW-Eau Claire or UW-Stout has taken this step.
In late June, the NCAA – under pressure from several directions – dropped its long-standing opposition to athletes receiving income beyond their scholarships. It said it wouldn’t challenge state laws or executive orders giving athletes the right to arrange endorsement agreements that would pay them for the commercial use of their name, image or likeness (NIL), and it announced an interim policy regarding this opportunity.
Some Division 1 athletes have been quick to take advantage of this opportunity but the athletic directors at UW-EC and UW-Stout – both Division 3 schools – told the CVPost that this has not happened at either school.
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