By Taylor Reisdorf, “Currents” Editor, The Spectator
Over a Crave 80/20 aloe shot, steaming cup of tea and tasty nutritional shake, Kim Larsen of kimbentley told the tale of how her fitness fashion blog evolved into the health and wellness marketing platform it is today.
The kimbentley that exists today helps community members navigate Eau Claire’s extensive health and wellness scene, Larsen said. The platform functions as an accessible one-stop compilation of Eau Claire’s many wellness businesses and opportunities.
It all started three and a half years ago, Larsen said. Fitness has always been a major part of her life, and, at the time, she was participating in a wide variety of local group fitness classes. At these classes, other participants started asking where Larsen got her workout clothes.
These inquisitions encouraged Larsen to start a fitness fashion blog, she said. She decided to name it kimbentley — a hybrid of her name and the name of her dog-turned-brand-mascot, Bentley — and started posting on her website, Instagram (@kimbentleyfit) and Facebook about her fitness fashion finds.
The transformation from blog to business happened organically, and almost by accident, Larsen said. Click here to read the entire article in The Spectator.
Reisdorf can be reached at reisdotr3201@uwec.edu.
Note: the Chippewa Valley Post has arranged with The Spectator, UW-Eau Claire’s student newspaper, to publish the initial paragraphs of various Spectator articles that may be of interest to the general community. A link to the full article will be provided whenever this is done.