Royal Credit Union (RCU) and The Salvation Army have moved their annual “Giving Never Melts Away” toy drive online this year and will be accepting donations until Nov. 30.
The partnership was created to ensure that children in families in need receive Christmas gifts. Donations to cover the cost of purchasing toys can be made at www.rcu.org/giving.
RCU has committed to match contributions up to $10,000. Funds donated to RCU will be sent to the Salvation Army to cover the cost of gifts for children of all ages in the communities that RCU serves in Wisconsin and Minnesota.
“We are very thankful because this funding is so important to our families.” said Duana Bremer, the Salvation Army’s Social Service Director in New Richmond. “The additional funds will be an extra blessing to our teens, who in normal years, are not able to be included in our Christmas program.
“Homeless families at our shelter are already in a tough situation and providing gifts for their children will ease their burden. I am looking forward to seeing many smiling faces on Christmas Day,” she added.
Last year’s more traditional toy donation effort collected more than 700 toys, which were donated to The Salvation Army and given to those in need.
“We are beyond excited to have this opportunity to give back to the community once again this year,” said Jennifer McHugh, RCU’s Vice President of Community Engagement. “Last year we reached a record high in community participation and it is a great feeling to know that we can still help many families in need with this new online donation process.”